We first launched our Jellycat online store in 2015.  We have lovely relationships with many parents and have watched their kids grow with their ever present Jellycat at their side. The toys are companions throughout your childs growing years providing comfort and entertainment.  The character in many cases could be handed down to the next generation.  

Our mission is to spread the joy to the many children and adults who collect these lovely characters, which are of very high quality and incredibly soft and cuddly, by providing South Africans access to as many different Jellycat characters available from our local distributor.